16 Motives Behind What You Crave to Do

Available on Amazon.com

Have you ever had a true craving or desire that just won’t go away?   According to Dr. Steven Reiss, PhD., there are 16 different psychological itches or motives that only a certain behaviors can scratch to satisfy and they are hard-wired into our individual beings.  A motive/value’s intensity is felt differently by each person. Our motivational individuality is what makes us who we are and explains why we do much of what we do.

Dr. Reiss has written two fascinating books on his extensive research of these 16 motives. “Who am I? The 16 Basic Desires that Motivate Our Actions and Define Our Personalities,” and “The Normal Personality: A New Way of Thinking about People.”

Understanding one’s motives/values can lead one to live a life that feels fulfilled and satisfying. I believe that one could combine the understanding of one’s natural strengths with an awareness of one’s 16 motives/values and use this information to better guide oneself to a life’s vocation.

Living a life that satisfies one’s natural appetites by using one’s strengths is a great way to feel Fired Up!

I highly recommend you consider reading Dr. Reiss’s books and get to know the drivers behind your natural behaviors, desires and satisfactions.

What do you crave?

About Andrew W Dix, MS, BCC
Author, Board Certified Executive Business Coach, Trainer, Reiss Motivation Profile Master and Private Pilot. Expertise in motivational intelligence, leadership development, strengths, management, coaching, and change management. Available for keynote addresses.

2 Responses to 16 Motives Behind What You Crave to Do

  1. sandy mcmullen says:

    I have worked with how the Reiss plays out in my life for a while now. At every turn I can see that the drive for Expediency influences my decisions and behaviour. Sometimes in a good way and sometimes negatively. I have learned that working with someone who has a traditional view and needs to follow every prescribed step can be a deal breaker for me unless am transparent about my “modus operandi” and have some agreed strategies for working together.

    • Andrew W Dix says:

      Sandy, one can certainly appreciate someone’s need to take the path of least resistance or seek a short-cut or rule improvement/revision. Its people who are motivated by expediency, who are innovators and challenge the status quo. Realizing that seeking out the council of someone who values ethics and has a more vocal ethical conscience can keep your expendiency from crossing an ethical line that might be invisible to you. As with any motivational need/value, it is important to not allow one’s personal need to become a barrior to achieving one’s overall life goals. There are of course consequences for our actions, both good and bad and knowing how we are motivated can help determine the best course of action. Thanks for reading and sharing your comments! Here’s to living the good life and being FIRED UP!


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